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Melbourne start-up Brane enlists F1 star Juan Pablo Montoya to promote its social networking app
F1 star Juan Pablo Montoya and son Sebastian join Brane as part-owners and brand ambassadors as the app looks towards fu...
Three tips for choosing a digital marketing partner
Any digital marketing partner you choose must have robust data protection protocols in place to safeguard sensitive info...
Taylor Swift’s concerts help boost February retail sales
The 600,000 Tayor Swift tour attendees boosted spending on clothing, merchandise, accessories and dining out.
How to create a viral content calendar without damaging your brand
Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
How small business can leverage UGC success in 2024
One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...
ARA tips $18 billion splurge on DIY, travel and treats this Easter
Confectionary spending is anticipated to surge 23.5 per cent to $2.05 billion as 17.3 million Australians plan to purcha...
Q&A: Heralding a new era of beauty
Beyond their product lineup, Ashlleigh Polocki and Jessica Leonard are shifting conversations around the beauty industry...
The biggest ChatGPT mistakes you’re making in your business
While ChatGPT and similar AI tools offer huge opportunities for content creation, they are not a set-and-forget solution...
Six sales metrics your small business should analyse in 2024
The sales funnel is the journey a prospect takes from initial contact through to becoming a customer.
ARA predicts $400 million boost to Easter spending
Cementing Easter as a family celebration, the 18-34 age group will spend the most on sweets, totalling $800 million thro...