PR & Communications
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Secrets of brand-saving PR
Integrity is everything when it comes to public perception, so it’s up to you to maintain your brand’s reputation no mat...
Does your content sit on the fence or jump over it?
No matter what you write and publish, not everyone will like it - that’s ok as your vibe will attract your tribe.
Nobody wants to talk to me!
One of the biggest changes Amberlea Henriques has seen in recent years is consumers' increasing reluctance to answer a p...
Why every business can, and should, do content marketing
Share your knowledge, give your audience tips and you will be seen as an authority in your industry.
Five steps to building a strong, adaptable brand
Ensure that your employees know the brand values and messaging so that they have the tools to stay consistent.
Five ways small business can get more media
The critical element in getting media attention is a strong pitch that gets to the point of the message.
How small businesses can use TikTok to grow their business
With over 3.5 million users across Australia and roughly 7 hours of daily Australian consumer usage, TikTok offers huge ...
The ‘silent majority’ have a beef with brands
Analysing the survey responses, Customology concluded that customers are not always treated as well as they should be by...
Impactful marketing strategies for any small-business budget
Tied in with a POS, a loyalty program allows you to track customer buying habits and create campaigns around those habit...
How to be the face of your brand
By appearing in videos, you can demonstrate your expertise and knowledge about your industry or product.