Small-business owners are always looking for ways to stand out in today’s increasingly challenging marketplace. With a continually downward spiralling economy, we must continue to challenge how we redefine brand loyalty and reimagine the customer service experience.
With so many products vying for consumers’ attention, it’s important to find ways to differentiate your brand and create a memorable experience for your customers. One way to do this is by investing in sustainable custom packaging.
What does sustainable mean?
Sustainability is increasingly important to consumers. In fact, a staggering 96 per cent of all Australian consumers are aware of the term sustainability and a further 61 per cent will base their purchasing decision on the overall sustainability practices of an organisation.
As small-business owners, we can take the lead on our own sustainability practices. As the world transform around us, each of us can take small steps that assist our business, our customers, and our community.
We can make a start by implementing policies around eco-friendly packaging materials. Begin by reassessing all your packaging materials and transition to recycled cardboard, biodegradable plastics, and compostable materials to help to reduce your business’s carbon footprint and minimize waste.
Sustainably surprising
As you begin to make sustainable packaging choices, remember that sustainable packaging is always full of wonderful, affordable surprises.
There is a common misconception that sustainable packaging is boring and, in many cases, unaffordable.
The reality is, if you do a little homework, you might be very surprised to find out that sustainable packaging options can be created here in Australia and customised with your own personal branding at prices you can actually afford!
Custom packaging is an excellent way to showcase your brand’s personality and values. It provides an opportunity to make a lasting impression on your customers and create a memorable unboxing experience. By investing in sustainable custom packaging, you make a positive impact on the environment and enhance your brand’s reputation at the same time.
The benefits of sustainable custom packaging
Custom packaging allows you to create a unique and memorable unboxing experience for your customers. By incorporating your brand’s colours, logos, and messaging, you can create a package that stands out on the shelf and in social media posts. This can help to increase your brand awareness, your values and improve customer engagement which will ultimately drive sales.
Investing in sustainable custom packaging is a reflection of shared values, shared loyalties and a commitment to social and environmental responsibility. It helps customers to recognise brands who share their values.
The idea of sustainability in business, in branding or in packaging isn’t a passing trend. In fact, the idea of “conscious consumerism” is growing and evolving.
With a consumer base that is more educated and attuned to the global economic and environmental crisis we are seeing more and more consumers make their purchasing decisions based on values sourcing practices and ethics of a brand. It’s increasingly likely that into the future, our customers will seek us out because we share their values, their ideals and their beliefs.
We know that in Australia consumers will continue to seek out local, sustainably made products and packaging. It’s time for small businesses to lead the way in affordable, innovative, and locally made solutions that will ensure our future success as we move into a brave new, renewable and sustainable world.
