consumer behaviour
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Targeting discretionary spend by your customers
The pandemic has brought forward a quantum shift from on-premise to online spend and elevated time and convenience buyin...

How COVID has changed the way consumers choose businesses online
For small businesses looking to stand out from the competition, appealing to contemporary consumers is a great opportuni...

Consumers shunning brands that work with unethical suppliers
Over 80 per cent of consumers say that they will prioritise buying from companies that make it clear they have ethical s...