Google Archives
How small businesses can leverage the impact of Google’s generative AI on their online visibility
Google's new search experience presents new and exciting opportunities to reach and engage with customers.
Google research finds consumers are more loyal to brands than to retailers
The study found that one in two shoppers will switch to their second-choice retailer while only one in four will switch ...
Online businesses must stop polishing the Google bus
Businesses should focus more on accelerating conversion rates seamlessly rather than obsess over ranking high on Google ...
SEO: Searching for outcomes
SEO is important because most web traffic is driven by search engines - indeed, in Australia, 95 per cent of web traffic...
Five ways an SEO audit can boost your search ranking
An SEO audit consists of a series of tests that reviews your website’s performance and tells you how well your website i...