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Preethi Bridgement

Preethi Bridgement is the head of solutions engineering for APAC and MEA at Freshworks. She is a leader with 14 years of experience in helping public and private sector clients in Australia, New Zealand, south east Asia, India and Japan. Preethi has over a decade of experience helping implement customer communications and employee experience projects for businesses. Preethi and her team focus on building long-term strategies that aid in empowering the people who power the business. Her philosophy is to be the voice of the customer, putting them at the center of the problem, understanding their pain points, challenges and goals to deliver better business outcomes.

From the author

CX, success, personal experience

Why CX is a must for small businesses in today’s tumultuous market

Having a deep understanding of the impact that CX has on a customer's relationship with a brand – especially in today's ...