We recently had an opportunity to talk to Cara Aprile, a mother and dietician who conceptualised Lilly’s Little Lunchbox, Australia’s first home-delivered school lunchbox delivery service. Aside from providing a nutritional and healthy alternative to children’s school lunches, Lilly’s Little Lunchbox also has the distinction of gaining the support of predominantly female investors (at 79 per cent) during its first round of funding back in May. This broke the trend where females traditionally account for only 45 per cent of investors.
ISB: What is the inspiration behind Lilly’s Little Lunchbox?
CA: The inspiration for Lilly’s Little Lunchbox sprouted from a passion for nourishing lives. Witnessing the modern challenges parents face in providing healthy meals led me to create a solution. I envisioned a brand that offers convenient, nutrient-packed meals for kids. My own journey as a dietitian highlighted the gap in the market for fresh, balanced options that kids would love.
ISB: How do you ensure the nutritional balance of the food that is included in each of your lunchboxes?
CA: Nutritional balance is paramount at Lilly’s Little Lunchbox. Being a Dietitian, we’ve meticulously crafted each meal, ensuring a harmonious blend of essential nutrients. We focus on whole ingredients, mindful portions, and variety. Every lunchbox incorporates the five core food groups delivering a variety of vitamins, minerals, proteins, and fibres to support kids’ growth and development.
ISB: Why do you believe strong support from female investors played such an important role in you exceeding your target in your initial capital raise?
CA: Female investors provided a unique perspective and insight into Lilly’s Little Lunchbox’s potential. They understood the challenges working parents face and embraced our mission. Their support resonated deeply with our brand, driving engagement and exceeding our capital raise target. Their diverse experiences contributed to a holistic approach, reflecting our commitment to innovation and inclusivity.
ISB: What was the most challenging aspect of the business that you had to go through with this venture and how did you overcome it?
CA: Navigating supply chain intricacies was a formidable challenge. Ensuring consistent sourcing of fresh, quality ingredients demanded innovative strategies. Collaborating closely with our partners, we developed streamlined processes and contingency plans. This agile approach enabled us to maintain excellence even during unforeseen disruptions.
ISB: What is on the horizon for Lilly’s Little Lunchbox in the next couple of years?
CA: In the coming years, we’re set to broaden our horizons. Expanding into the therapeutic health and aged care sectors, we aim to provide fresh, nutritious meal options for diverse demographics. Collaborations with experts and continuous innovation will be our compass. We’re excited to impact lives on a larger scale, reaching families, seniors, and those with specific dietary needs.
ISB: What is the most important piece of advice you can share for someone dreaming of becoming an entrepreneur?
CA: For aspiring entrepreneurs, my advice is to embrace passion and resilience. Believe in your vision, even when challenges arise. Surround yourself with a supportive network of mentors, peers, and advisors. Never underestimate the power of your unique perspective. Each setback is a stepping stone toward growth. Stay agile, learn continuously, and remember that success is a journey, not a destination.
