
Viktoria Darabi
Viktoria is a food culture tourism consultant specialising in the culinary tourism, events and hospitality industries. She is a graduate of Le Cordon Bleu’s Masters of Gastronomic Tourism and a US James Beard Foundation Scholarship recipient. Over three decades she has been a proactive champion, advocate, mentor and coach for small business in Western Sydney. At present she is a specialist food & beverage, hospitality, tourism, events, marketing, bushfire and COVID disruption advisor for Business Connect. By combining her skills in entrepreneurship, marketing, tourism and gastronomy, she helps SMEs, NGOs, LGAs, DMOs and clusters showcase their regions’ distinctiveness by leveraging their food and drink culture, producers, agriculture, food heroes, culinary tourism trends and experiences for profits. Her skills and passion as both a small-business owner and corporate contractor, is wholly focused on bringing together - people, food trends, tourism, events and marketing in innovative ways to mitigate disruption, foster sustainable economic development and build social cohesion in communities.
From the author

The COVID experience and the value proposition canvas

Uncovering buyer personas for hyper-targeted marketing

Outsourcing with confidence

Niche competitive advantage for small business and start-ups

Re-examining your “why” using critical thinking tools

Never let a good crisis go to waste

Does your social storytelling sizzle?

Developing customer loyalty
