Branding
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More Aussies taking advantage of loyalty programs
Consumers report that connection to a brand is the most important driver of loyalty, even more so than price.
IMG names Australian Fashion Week’s 2024 Next Gen winners
The winners will also receive industry networking opportunities, exposure to Australian Fashion Week’s attending buyers.
Crafting success at home: Strategies to boost visibility for your small business
Your craft products are the heart of your business, so make sure you highlight them prominently across digital and print...
Business urged to embrace the opportunities the Lunar New Year offers
Australian products appeal to Chinese consumers as they are perceived to be clean, organic, safe, and authentic.
How to supercharge your online sales in 2024
Coming up with a great concept for a small business is only part of the success equation, the other significant part bei...
Q&A: Sun care inspired by Greece
At the outset Michael invested a lot of time and effort in a strong campaign and a large launch event that ignited signi...
Top tips on boosting your brand in 2024
Building a brand takes time, dedication, hard work, and often costs your sanity but there are ways to help ease some of ...
How to nail your rebrand: eight tips from someone who’s been there
Once you've launched your new brand keep listening, watching and tweaking - the world's ever-changing, and so should you...
The quiet disruptor: how to build a brand when you’re an introvert
A quiet disruptor is someone who has a positive effect on the world, without being showy, loud or in your face.
Boost for local businesses as Woolworths opens all of its online stores to third-party sellers
Woolworths want to offer customers access to household brands and local businesses, as they prepare to scale the BIG W M...