PR & Communications
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How to build a big reputation for your small hospitality business
A venue may have the greatest menu in the city, but that counts for little if its guest experience doesn’t incentivise r...
How to leverage customer feedback to grow your business
More than anything else, setting up small businesses for success in today's market demands a keen ear for customer feedb...
Unlock the secret eCommerce weapon: how AI can skyrocket your email marketing revenue
It's time to level up your email marketing game and unlock the full potential of AI in your email marketing and customer...
Empowering emerging Australian brands: why PR matters
By offering tailored services and flexible pricing structures, PR firms democratise access to expertise.
Why perfectionism is hindering your marketing success
Start with good, improve so it's great, and improve further to ensure excellence – progress over perfection.
What to do when you have to promote your small business through public speaking
Before stepping onto the stage or in front of an audience, take the time to put pen to paper and clearly define the key ...
How to create a viral content calendar without damaging your brand
Create four or five content pillars, such as tips, case studies, or personal insights, representing the kind of content ...
How small business can leverage UGC success in 2024
One strategy that small businesses can employ to stand out is to leverage UGC to address common objections consumers may...
AI is the best solution for small-business marketing
Research reveals that 38 per cent of SMEs that have been using AI-powered marketing tools for more than a year say they ...
How to effectively pitch your small business to the media
Always ask the question, "What value can I provide to the reader?" before reaching out to the media, and lead with that ...