Cleantech start-up Greener has raised a strategic $4 million seed funding grant courtesy of NAB Ventures, with participation by RealVC, to kickstart Greener’s efforts in building upon Australia’s Green Economy to reduce carbon emissions.
Greener aims to channel every dollar Aussies spend into initiatives towards carbon-neutral goals and help end climate change by furthering its efforts to simplify the decision-making process in reducing and offsetting emissions for both sides of retail.
And with studies suggesting that 300g of CO2 is attached to every dollar being spent on retail and 88 per cent of consumers wanting businesses to help them live more sustainably, the Australian-certified B Corp’s tech solution is connecting Aussie shoppers to sustainable brands while providing businesses of all sizes with personalised pathways to reduce their carbon emissions and join the Green Economy.
Since its inception, Greener has partnered with brands such as Microsoft, T2 Tea, Afends, Scoop Wholefoods, Brew Dog, Huskee and Go for Zero to form a coalition of brands driving Australia towards carbon neutrality.
“Sustainability can be complicated, and the more you learn the more difficult it gets,” Tom Ferrier, Founder of Greener, said. “But it doesn’t have to be. That’s why we’re focused on simple solutions that are underpinned by a positive message of hope.
“By rewarding greener businesses with new customers, and helping consumers take action at no cost, we can drive unprecedented impact,” Ferrier added. “If everyone got behind the Green Economy just here in Australia, we could help take the equivalent of 58 million cars off the road each year.”
As one of the big four Australian banks, NAB Ventures’ investment partnership with Greener offers exciting opportunities for the bank to further its climate ambitions.
“We all have a part to play in climate action and NAB certainly recognises our role,” Todd Forest, Managing Director at NAB Ventures, said. “We’re continuously looking at ways we can support our customers and colleagues to take action to reduce their carbon footprint and we think Greener’s product has great potential. Greener is an excellent ft for NAB Ventures and we look forward to working with them and exploring further opportunities together.
Paul Saunders, Investment Partner at RealVC, said that his organisation invests in start-ups led by purpose, and that they’re re particularly excited about backing Aussie businesses that are driving sustainability.
“Greener’s simple yet innovative business model presents an opportunity to drive real change by putting people and businesses at the centre of the climate solution and making greener choices tangible,” Saunders said. “We look forward to supporting Greener as they roll out their game-changing offering and turbocharge the Green Economy.”
NAB Ventures and RealVC join existing Greener backers including former CEO of Australian Ethical Phil Vernon. Greener has also partnered with the City of Sydney and the Australian Retailers Association (ARA) to help their members accelerate their net zero journeys.
