Luxury Australian skincare company Skin Virtue is gearing towards building an international presence, particularly in Europe and the United States.
As part of this endeavour, the clinical skincare brand has partnered with Ingenuity, the commerce division of THG plc, a global technology platform company which specialises in taking brands directly to consumers.
Furthermore, Skin Virtue is set to unveil this month its first direct-to-consumer and B2B sites in the UK, paving the way for further expansion overseas and at home.
Already, Skin Virtue is stocked in more than 100 beauty salons across Australia in just four years of operation.
“With a market littered with skincare products, Skin Virtue stands out as it addresses sensitive skin concerns, a necessity in a world where our skin faces an ongoing barrage of pollutants and irritants,” Nina Gajic, who co-founded Skin Virtue with Gary Williams (pictured) in Sydney, said.
The brand was developed for people with sensitive skin and has been deemed to be suitable for all types of skin. To date, it has already a range of 19 products in Australia, with more due to launch soon.
The products are composed of robust antioxidants that have been finely tuned to accommodate a range of skin types, conditions, and ages. These formulations actively support skin repair and fortify its inherent defences, resulting in a harmonious and balanced state, helping alleviate specific skin concerns, bringing about a sense of equilibrium for the skin.
“Our core mission is to provide cleanical skincare solutions that enhance skin health,” co-founder Gary Williams said. “I am excited about our partnership with Ingenuity, as it has enabled us to realise our aspiration of becoming a global brand, and to deliver effective skincare solutions to a broader audience.”
