Irwin Hau is the Founder of web design agency Chromatix and Neon Bright, two Australian agencies focused on web conversion, one on web design and the other in copywriting. Commonly known as the 'Website Whisperer', he has now become a MarTech Founder in starting ConversionCow, a dedicated conversion SaaS tool that helps businesses fast forward their sales process and see better results with leads and conversions. A massive fan of using analogies and pubs, he loves all things to do with human behaviour and psychology, and chatting about how the mind works in the area of persuasion and influence.
