User Image

Candice Gersun

When Candice Gersun was a young marketing graduate, her boss tasked her with the creation of a PR department. She specialised in orchestrating major PR campaigns and worked with giants like Activision, Ubisoft and Rockstar, later moving to the UK from South Africa and managing PR strategies for Disney across Europe. Candice moved to Australia and in 2013 founded Candice PR. With a passion for media relations, she thrives on amplifying brand visibility and driving sales, finding joy in clients' success. Candice PR has rebranded to Reconnect PR and continues to transform businesses and individuals through the power of publicity.

From the author

PR trends for small businesses in 2024

In 2024, expect to see more small businesses homing in on their niche, using tailored messaging to resonate deeply with ...