As the Managing Director of LINK Community & Transport, I’ve witnessed firsthand the transformative power of diversity and inclusion within small businesses. In today’s rapidly changing world, where innovation and adaptability are paramount, it’s essential for small businesses to recognise the incredible value that older individuals and people of diverse ethnic backgrounds bring to the table.
The value of older workers
Experience is a priceless commodity in any industry, and older workers often bring decades of it. They’ve weathered countless storms, navigated the highs and lows of their careers, and developed a wealth of wisdom along the way. This knowledge, and the calming influence that is likely to come with it, is like a hidden treasure chest, waiting to be unlocked.
Seasoned professionals can provide invaluable mentorship to younger employees. They can offer guidance, share best practices, and help your team avoid common pitfalls. Furthermore, older workers tend to be highly dependable, punctual, and dedicated to their roles. Their strong work ethic can set a positive example for the entire team and employed as casuals they are more likely to be able to be flexible to fit in when you need them, and be away from the business when you don’t.
By including older individuals in your workforce, you’re not only gaining their expertise but also increasing the health and resilience of the team.
The strength of ethnic diversity
Diversity isn’t just a buzzword; it’s a strategic advantage.
People from diverse ethnic backgrounds can help your small business tap into emerging markets and better understand the needs and preferences of a wide range of customers. They bring fresh ideas, innovative solutions and cultural awareness to the table, a quality that’s indispensable in today’s fast-paced small business environment.
Inclusivity also fosters creativity and problem-solving. When people from different backgrounds come together, they bring a rich tapestry of ideas and approaches. This can lead to breakthrough innovations and help your small business stay ahead of the curve.
Top three tips for embracing diversity and inclusion
1. Create an inclusive culture
Start by fostering an environment where everyone feels valued and respected. Encourage open communication, active listening, and the free exchange of ideas. Develop clear policies against discrimination and harassment and ensure that they are enforced consistently. Hire people who can speak to your customers in their own language and build trust and relationships. People like to buy from people they trust.
2. Diverse hiring practices
Expand your hiring practices to attract a broader pool of candidates. Consider implementing blind recruitment processes to reduce bias. Make sure your job postings and outreach efforts reach diverse communities. Emphasise skills and potential over specific qualifications to give candidates from various backgrounds a fair chance. Celebrate differences, and tell the world that you value people who speak different languages and have links to the communities that matter to you.
3. Training and education
Invest in diversity and inclusion training for your employees. Lead cultural awareness workshops talking about the types of customers you rely on, and why their differences, interests and needs are to be celebrated and respected. Encourage ongoing learning and personal curiosity amongst your staff. Motivate them to take an interest in your customers’ unique traits. Promote diversity at all levels of your organisation, including leadership roles, to set a visible example.
By valuing the experience of older individuals and welcoming people from diverse ethnic backgrounds, you can position your business for success in an increasingly competitive landscape. Remember, diversity isn’t about filling quotas; it’s about placing yourself and your business as an active participant within a thriving and inclusive community. Diversity benefits everyone involved and is fundamental to your sustained success.
