
Melissa Packham
Melissa Packham is a brand-centred strategist, who leverages two decades of marketing experience to guide businesses in finding clarity, making agile decisions, and building standout brands sustainably and ethically. With deep empathy, strong commercial acumen and an infectious enthusiasm for ethical marketing, systems thinking and good governance, Melissa advocates for, and educates about, the real-world benefits of truly values-led brands. Taking a brand-led business approach, Melissa helps SMEs create brands that aren't just 'business as usual' with purpose-directed strategy and a systems approach.
From the author

Five ways small businesses can set junior marketers up for success
A versatile in-house marketer is like a general practitioner, skillfully diagnosing problems and bringing in the right s...
Jan 25, 2024