Many small businesses spend an enormous amount of time and money on attracting new customers to the business. From signage, to marketing, to print advertising, these efforts can be a major investment so making sure you maximise the result is essential.
Create an easy way for customers to enquire on your website
Getting lots of web visitors but not too many leads? This is a tell-tale sign that your website may not be optimised for lead conversion. One of the quickest and most effective ways to combat this is by adding more ways for your visitors to enquire throughout your website. Try adding links and buttons to an enquiry form throughout your web content. It’s an easy way to encourage the visitor to enquire for more information on your services without leaving the page to search for your contact details.
Ensure every call is answered
Did you know that up to 80 per cent of callers sent to voicemail don’t leave a message? For businesses that rely on inbound enquiries, answering the phone on time could be the deciding factor on whether your leads convert to customers. Creating that first point of contact will not only ensure the caller stops shopping around with other providers, but also provides a great first impression. Investing in services like Live Phone Answering is a fantastic way to ensure you never miss a call again. With plans starting from as little as $1 per day, a highly trained operator based in Australia can answer calls on behalf of your business when you’re not able to get to the phone.
Improve your enquiry response rate
Getting on top of your response times is one of the easiest ways to maximise your conversions. Leaving enquiries for two-three days without a response gives your leads more time to look at what other providers have on offer and potentially choosing them over your business. Tools such as Web Lead Alerts can help minimise the amount of time you take to respond to only a minute or two. It works by notifying you via your mobile or office phones when someone submits an enquiry via your website. From there, the system gives you an opportunity to connect with the lead right away by calling them.
Maximising how easy it is for your customers to enquire and how quickly you can respond is a sure way to get more business out of your marketing efforts. Need help in finding the right solution for your business? Call 1300 00 1300 or CLICK HERE to get in touch with a specialist.
