Our Cow, the Australian meat-delivery start-up, has rolled out same-day delivery for customers in the Sydney metro region, with the business seeking to service all capital cities within the next year.
Founded by young farmers Bianca Tarrant and Dave McGiveron in 2019, the northern NSW-based start-up delivers grass-fed beef, organic chicken, free-range pork, and grass-fed lamb from its meat processing facility in Casino.
“Customers can now enjoy the convenience of having our fresh, sustainable produce delivered straight to them on the same day they place their order, which means whether they’re planning a last-minute dinner party or simply need to stock up, Our Cow has got them covered,” Tarrant said.
The launch comes as the company continues to expand nationwide, catering to the growing demand for locally-sourced, sustainable food options. As it rounds out its leadership team, it recently welcomed Sarah Thomas, former head of customer experience at Milk Run and Car Next Door.
Thomas joins Woolworths venture capital arm’s former lead investor, Nicolas Rollinson, former head of buying at David Jones; Lyana Laborde, Koala’s former VP of global digital strategy; Tech entrepreneur Robert Coorey; and Phil Parker on the company’s board.
McGiveron said the company is delighted to attract such talent to its team as it embarks on the next accelerated growth phase.
“Our Cow’s commitment to ethical and sustainable farming practices is evident in every aspect of our business model,” McGiveron said. “That, and the fact that we are a delivery business thriving in the current economic climate, is a big drawcard for top-quality talent.”
Since its inception in 2019, the company has generated an estimated $20 million of annual recurring revenue from more than 50,000 customers and supports more than 150 farmers across Queensland and NSW.
According to crowd equity platform Birchal, Our Cow’s capital raise in March “broke records”, with $100,000 pledged in the first 15 minutes, $1 million on the first day, and raising $2,096,150 in total.
The company said funds raised would allow it to expand its range of food, improve delivery times, and double down on its nationwide expansion.
This story first appeared on our sister publication Inside FMCG
